All posts filed under: Design


Crowdfunding a Cookbook

Have you ever dreamed of self-publishing a cookbook? There are many reasons for a blogger or food professional to produce a cookbook. It can help strengthen your brand. It can serve as a marketing tool, a way to gain a new audience for your blog or business. It can fulfill a lifelong dream of seeing yourself in print. It gives your readers a way to support you and take a piece of you home. In the olden days, you had to wait for a publisher to offer you a deal or put up your own cash to produce a book. Now, thanks to the rise of crowdfunding, you can self-publish a cookbook without taking a huge financial risk. In 2013, my partner and I worked with Japanese cooking instructor Hana Dethlefsen to produce her first cookbook. Together, we created a crowdfunding campaign that exceeded our expectations. We reached 200% of our goal, raising $14,000 for printing and production. At the time, she did not have a significant social media following or an established blog. You …