Growing the Blenderist – November Income Report

This is my once a month, super-nerdy post for other bloggers. If you come here for the recipes, you might find this post boring. I’m sorry! This post is all numbers and blog geekery. This post also contains a number of affiliate links. 


This is the fourth month I will be publicizing my blogging income and traffic report. You might be wondering why I am doing this. I was inspired by the awesome folks over at Pinch of Yum. Lindsay and Bjork have done an amazing job of growing their blog over the years. Instead of hoarding their secrets, they have generously shared their experiences. They are so dedicated to helping food bloggers that they created Food Blogger Pro. Food Blogger Pro saved me a lot of time when I was first setting up my blog. I learned how to make my blog SEO friendly and how to drive traffic to my blog. I even learned how to take better food pictures. If you are just starting out as a blogger, I highly recommend you join the community over there. It’s a very valuable resource. If you are looking for information on how to make money from a food blog, I also recommend the book “How to Monetize your Food Blog” . 

Blogging is a lot of work. Anyone who tells you otherwise is a lying liar who lies or they have a team of interns to spread out the workload. Due to an unexpected move, my posting schedule was way off kilter. Ideally, I would love to post new recipes 2 or 3 times a week. In November, I only managed 4 recipes total. I did post a few non-recipe posts, but let’s be honest…most people are here for the food. I definitely saw a dip in my traffic because I didn’t have the time or energy to create content or promote it effectively.

In November, I was down 3,700 pageviews from October (sad trombone)…


I’m still over 20k, so that makes me happy.

Let’s look at the growth (and shrinkage) since I started blogging…

  • March – 2,700 pageviews
  • April – 10,200 pageviews
  • May – 8,100 pageviews
  • June – 7,200 pageviews
  • July – 7,400 pageviews
  • August – 16,200 pageviews
  • September- 12,321 pageviews
  • October – 24,216 pageviews
  • November- 20,532 pageviews

If you read my October blog income report, you will remember I made $88 in income and spent $19 on expenses. That left me with a lucky $69!

Let’s see what my blog earnings look like for November…


Adsense $0.39
Sovrn $5.35
Gourmet Ads $44.35
Swoop $1.08
Food Blogger Pro $10.00
BlogHer $10.93


Total Income: $72

Gourmet Ads continue to be the moneymaker. Love them! My other ad network earning are very sad in comparison. I’m happy to see a couple of my readers joined Food Blogger Pro, I can tell because I earned some affiliate income. Money well spent, whomever you are! The forums over there are amazing. It’s like having a team of tech and moral supporters at your fingertips. I dropped Swoop in the middle of November because they were putting ads in weird places and I didn’t think it was enjoyable for my readers.


Media Temple Hosting $9.00
CoSchedule $10.00


Total Expenses : $19

I’m still working with my personal groceries, so no food costs are included in my expenses. I have to admit, I barely used CoSchedule last month. It’s an awesome service and I need to get back in the habit because it helps keep my blogging and social media scheduling organized.  They offer a free trial, if you are in to that sort of thing.

When I subtract my expenses from my earnings I am left with $53 dollars. That is $16 less than last month. Bummer. Think of all the kale chips and kombucha I could have bought with that money. Just kidding, I don’t spend money on those things. Too easy to make your own.

Now, let’s look at how I get traffic to my blog…


Pinterest continues to dominate with the referral traffic. I briefly discussed my Pinterest strategy in last months report. I promise, I’m going to write a detailed pinterest post in December. You can hold me to that. You should also follow me on Pinterest if you don’t. Let me know you followed me from this post and I will follow you back.

I’m still getting a healthy amount of organic traffic. My most popular post seems to be my homemade neo-citran (aka theraflu or lemsip). Tis the season, I guess!

What I learned in November:

– Moving and food blogging don’t mix. I had my hands full with boring, practical things and could not give my blog the attention it deserved. As a result, I saw a drop in traffic.

– I need a basic lighting set up. Winter in Vancouver is dark. I’m struggling to get decent pictures with natural light. Blogging is more fun when you aren’t frustrated with your photos.

– I need to be consistent about posting new recipes. This is one of my 2015 blog resolutions, 2 recipes per week at the minimum.

– Looking at the numbers, it’s pretty clear to me that I need to step my game up if I’m going to make any type of sustainable living. I know that the key for making it profitable will be products (digital or physical) that are useful to my readers. I’ve got some ideas in the works, now I’ve got to make the time to make it real!

So there we have it! November in a (big) nutshell. I’d love to hear how things are going for other bloggers out there. What is working for you? What sucks? Tell me! Tell me! Feel free to link to your own income report in the comments.







  1. Progress! You are seeing some great upward trends and learning some awesome lessons along the way, so there’s always positive in that!

    Have you seen CoSchedule’s review/referral program? If you write a review you can get 50% off of your monthly subscription costs. There’s info on that here: http://coschedule.com/training-articles/coschedule-referral-program

    • Jasmine Lukuku

      Thank you, Nicole! I am very excited about 2015. I think I can really get those numbers up!

      I saw the referral program! I wanted to give it a few months of honest use before I wrote a proper review.

      Thanks for reminding me!

  2. What an amazing increase! Congrats on your progress.

  3. Congratulations on another solid month. It’s great to see that you traffic has stayed pretty stable despite not being able to post as often as you did before.

    I’m looking forward to reading your pinterest post. I’ve only just started discoving how to grow blog traffic through pinterest so the more tips I can pick up the better. I clicked the link to follow you, I’m at pinterest.com/myrecipebookuk if you want to follow back.

    I also write income reports (definitely worth a look of you need a morale boost as your traffic is much much bigger than mine – although I’m working on it!). My November report is at myrecipebook.co.uk/building-blog-November-2014/ and my December report will be out in the next couple of days.

    All the best for 2015 x

    • Jasmine Lukuku

      Thank you Charlotte! I’m going to pop over to your blog and check it out.

  4. Well, even though you saw a dip in numbers, your traffic coming in is quite impressive. I love your blog and hope you keep on keeping on-or as they say, “Build it and they will come.” Hope you are getting settled in to your new home and are able to get back to work on theblenderist.com 😉

  5. I love that you are sharing this! It inspires me to step up my game as well 🙂

  6. Hi Jasmine! I just discovered your blog after buying a new high powered blender and I am excited about all the great ideas here! Your comment about lighting struck a chord. I live in London which I believe is very similar to Vancouver weather-wise! My photos have been getting progressively worse through the winter, I can only take photos at certain times of day, and even then they aren’t as good as the ones I was taking the summer. So frustrating! I’d love to know if you did end up experimenting with a light set-up? Your recent photos are so gorgeous and bright, it seems like you may have worked it out!

    • Jasmine Lukuku

      Hi Christine! Thank you for visiting and congratulations on entering the world of power blenders! I’m glad you noticed the improvement of my photos. I did invest in a small lighting set up!I bought 2 Lowel Ego lights from B&H Photo. I know a lot of people buy them from Amazon, but as a Canadian I had to shop around. I bought two (and some tripods), but a lot of people get by with just one + the bounce that it comes with. It was well worth the investment!

      • Ah thank you so much for the reply! Your photos are definitely a great endorsement for the Lowel ego lights! I hear you on the shopping around- there is only one UK stockist I can find, and they are so much more expensive here. Grrrr! But the more great photos I see from bloggers like yourself, the more tempted I am!

  7. Hi Jasmine! I’ve been reading your blog for a while now and I really enjoy your income reports! It gives me an idea what a smaller blog can generate in comparison to giants like pinch of yum 🙂 I’m a fairly new blogger (my blog is 6 months old) and I’m not hosting it myself yet, but I’m going to take the leap later this year. It definitely looks like Gourmet Ads is a good ad choice for food blogs! Btw. I’ve been following you for a while on Pinterest – I’m curlsnchard there, would love if you would follow back!

    • Jasmine Lukuku

      Hi Kat, Thank you for the message. I will follow you on Pinterest.Thank you for following me!

      You’ve reminded me that I have to write my January report!

Leave a Reply

Your email address will not be published. Required fields are marked *

Hi, I'm Jasmine!

I'm the host of the Black Food Bloggers Club. Subscribe to my newsletter to stay in the loop. 

You have Successfully Subscribed!

Pin It on Pinterest